Power Authority and Influence. BrandMaker Assignment

Power Authority and Influence. BrandMaker - Assignment ExampleBrandMaker is a case of leading entangled with power struggle between the extend management staff. The organization has not only lost focus on its goals, but it has also lost touch with its customers and clients since there is lack of clear leadership emanating from the management. In this regard so, the leadership of this company is being faced by both internal management challenges and former(a) challenges related to other external factors. conduct by the CEO, Tom Morris, Brandmaker management is being faced by various key issues to which they must(prenominal) address. Though Brand maker has been a game manufacturing business especially in the marketing and advertising sector over decades, its operational methodology and functionalism tested and achieved efficacy seen, it has to strategize to remain relevant and competitive.Advancement in nurture communication technology has convertd the way businesses are operate d across the world. This has resulted into the appendd competition in all industry due to ease of access to market and clients. However, with the increase in technology each day BrandMaker call for to put in place measures that would it remain relevant in the industry and be on a level ground with other companies competing in the same market. Changes in technology pose a great challenge to BrandMaker since it calls for an overhaul of its functioning and operations. Each day, customers needs change thus calls for clear understanding of these needs for organizations such as BrandMaker to remain competitive. This therefore means for the firm to keep the lead as it has been doing in the past they have to invest in the improvement of their technology. This would mean better measures on how to respond to the rising customer demands. The CEO and the entire management therefore need to build and invest more in new and emerging technology and come up with new product lines. The management is also compel to ensure there is smooth transition in replacement of their personnel. For instance Brand maker has enjoyed services of some of its highly ranked officers and a change in their position is not an easy task. John Goodwin, for instance has served in Corporate Identity Marketing Division (CIM), as the head for over a decade (Banahan & Casse, 2007). This department has had tremendous growth especially in the performance of the marketing department and his replacement would pose great challenge to the CEO. He must therefore ensure that there is not only a smooth transition, but also continued upward performance of that department. BrandMaker is also being compelled to nuclear fusion reaction with EAD () from some of its management personnel, thou the two have differences with regard to their respective companies profile. While BrandMaker is focusing on being creative and innovative EAD on the other hand puts a strong emphasis on an independent and