Business Opportunity analysis Assignment Example | Topics and Well Written Essays - 1250 words

Business Opportunity analysis - Assignment Example Commercial production of lowbush blueberry in Nova Scotia, New Brunswick, Prince Edward Island, Quebec (Canada) and Maine (US) is known to be susceptible to a serious fungal disease, called Monilinia blight, which causes significant economic loss annually. A team of agriculture researchers developed a technology in the form of an apparatus that can be used to effectively predict the risk of infection in fields. The apparatus functions with an algorithm that accurately indicates the state of infection or risk of infection caused by wetness as captured by a moisture sensor. The technology is to be licensed, with exclusive rights to enhance and commercialize the technology. Market Research & Analysis Market trends and needs Lowbush blueberry has come a long way to take its position as one of the most significant horticultural crops in the province of Nova Scotia Canada (Benoit et al, 1984). Commercial development today, which is done on a large scale, started in forties and fifties. The industry has grown in leaps and bounds since. For instance data shows that only 1,125,000 pounds was produced with a farm value of $152,000. Average annual production from 1992 to 1996 was over 29,000,000 pounds. In 2000 over 32,000,000 pounds of lowbush blueberries were harvested with a farm gate of over $20,000,000 and an economic value of Nova Scotia surpassing $50,000,000 (Wild Blueberry Network Information Centre, 2012). Market Segmentation The target market for Lowbush Blueberry Moisture Sensor will be all the farmers in lowbush blueberry, who combined, have a farm value of over $20, 000,000. They are the ones is known to affected by the serious fungal disease, called Monilinia blight, which causes significant economic loss annually. Product Product Description Lowbush Blueberry Moisture Sensor is an apparatus that predicts the risk of fungal infection in blueberry fields. The apparatus functions with an algorithm that accurately indicates the state of infection or risk of in fection caused by wetness as captured by a moisture sensor. The technology is to be patented, with exclusive rights to enhance and commercialize the technology. This technology will be attractive to manufacturers who: have manufacturing capabilities of small plastic and metal parts; have excellent knowledge of the existing agricultural production, marketing systems, sales and infrastructure in the region; and Can incorporate the sensor and the algorithm with remote communication software, in a self-contained unit. Potential for Commercial Enhancement & Adding Value Remote communications Customarily remote in location, blueberry fields are often near forested areas that are geographically situated at different terrains exhibiting different micro-climatic conditions. Information, on the wetness of the fields, that is made available regularly at the convenience of the growers’ home location, is beneficial in the timely control of this damaging disease. In this light, a remote co mmunications technology attached to the moisture sensor is potentially capable of enhancing such usefulness of the apparatus. Other farming techniques, other crops –

Book Review on the Gospel according to Mattew Essay

Book Review on the Gospel according to Mattew - Essay Example Just like Paul who had a Hebrew name Shaoul, Matthew had Levi as his original name. Matthew, son of Alpheus (Mark 2:14) came from Galilee. However, he is thought to have lived in Antioch, Syria. He collected taxes for Herod Antipas, a Jewish leader, ruler of Galilee and Peraea between 4 BCE and 39 CE.1 Just after following Jesus, Matthew held a feast in his house where tax collectors and sinners recline at the table with the Christ and his disciples. This is where Jesus drew protest from the Pharisees. The author, however, had a great influence on the development of Christianity. It based most of his writing on Mark’s gospel.2 The Gospel of Matthew is the first book in the 27 books of the New Testament. In the New Testament, the following books are Matthew, Mark, Luke, John, The Acts, Romans, 1 Corinthians, 2 Corinthians, Galatians, Ephesians, Philippians, Colossians, 1 Thessalonians, 2 Thessalonians, 1 Timothy, 2 Timothy, Titus, Philemon, Hebrews, James, 1 Peter, 2 Peter, 1 John, 2 John , 3 John, Jude, Revelation. Aside from one of the first twelve disciples of Jesus (Matthew 9:1; 10:1-4) and an eye-witness, Matthew records more of Jesus teaching concerning Gods heavenly kingdom than the other writers, for example the entire Sermon on the Mount. Matthew, compared to the first few men (Peter, Andrew, James, and John) whom Jesus chose (who were fishermen), was skilled that he handled accounts of figures being a tax collector and obviously equipped with the pen. More so, he chose to leave his ludicrous post to be with Jesus and become an evangelist. It is to be recalled when a certain man holding many riches wants to be one of Christ’s disciples. Jesus told this man â€Å"If you want to be perfect, go sell your belongings and give to the poor and you will have treasure in heaven, and come be my follower.† However, the man refused to let go of his belongings and went away grieved. (Matthew: 19:21-22). Quoted on Papias, one

Child abuse research paper Essay Example | Topics and Well Written Essays - 2500 words

Child abuse research paper - Essay Example The definition has expanded through the years as it came to cover physical injury to physical assault, neglect, emotional abuse, and coercive sexual activity. Statistics speaks about this grim situation: in 2002, 896,000 cases of child abuse and neglect were substantiated across 50 states and that according to the National Child Abuse and Neglect Data System, about 81% of these cases were perpetuated by parents. (Runyon et al. 2006, p. 23) These kinds of reports, however, do not necessarily reflect the actual incidence of child abuse because the figures may still be higher as many cases of abuse are still estimated to be unreported. The gravity of the situation is highlighted by the fact that child abuse is one of the five leading causes of childhood death in the United States today. (Mankiller 1999, p. 87) The answer is quite complicated to the question why parents abuse their children. There are several dimensions to the issue. For example, mothers are more prone to maltreat their children than fathers or that substance abuse contribute to the emergence of child abuse, among others. These variables, however underscore the need for effective intervention approaches to address the numerous issues in the subject. This paper will explore why treatment is important, how it is being carried out and how this strategy is more effective than punishment in addressing child abuse. In the treatment of parents involved in child abuse, it is important to consider the ecological issues that lead to the abuse. For example, is there unemployment in parents or a maltreatment in the childhood history of the parents? Also, the number of children in the family, the physical or developmental disabilities that are difficult to manage as well as other care giving responsibilities must be considered. It is important that in addressing the problem of child abuse, all parts of the family system issue must be treated. Particularly,

Lockheed Martin Corporation Essay Example | Topics and Well Written Essays - 250 words

Lockheed Martin Corporation - Essay Example Ethics in sustainability, good citizenship, and asset responsibility are fundamental ethical standards that the corporation’ marketing team can use in convincing customers (Lamb, Hair & McDaniel, 2012). Ethical standards set by Lockheed Martin are among key aspects that help the company in luring large markets that it controls across the globe. Most of their ethical standards are elements that form good marketing gears for the marketing team. To acquirer long-term and continual market survival, the business must maintain high ethical standards. Tough rules on ethics are a good indication of competence and high standards of service provision.Lockheed Martin products face stiff competition from some of the major players in the aerospace industry such as Boeing. The only advantage that Lockheed Martin enjoys is customer confidence, even though Boeing also has its loyal customers (Lamb, Hair & McDaniel, 2012). The competing companies, in many cases, violate their set ethics to com pete favorably. Although violation of ethics may be beneficial in the short run, it affects the continuous customer loyalty.

Nature of employment relationship Essay Example | Topics and Well Written Essays - 2000 words

Nature of employment relationship - Essay Example Since 2002, SABB has implemented a strategic plan called "Putting Customers First". Under this plan, customers would be the primary focus of the bank instead of giving more priority to products and services. The plan called for a total internal re-organization of the Bank to train employees to be focused and to align the delivery of its services to both corporate and personal customers (SABB 2002: 14). SABB's confidence that the plan will deliver benefits to its customers, the shareholders, and the Bank as part of its vision to be the leading financial services group in Saudi Arabia is shown by the successful increases in net income from SAR 830 million to 2.5 billion, assets from SAR 41.92 to 65.9 billion, and deposits from SAR 31.5 to 48.5 billion from the end of 2001 to the end of 2005 (SABB 2006: 16-17). SABB is the leading provider of value added and innovative Islamic financial product and services in Saudi Arabia. This is achieved while following principles of Shari'a whose core investment and market guidelines are to follow the Islamic Shari'a, honesty and integrity, professionalism, strong customer focus, and excellent reputation (SABB, 2006: 9). The main reason is that SABB is a service organization that relies on customer contact and satisfaction for its business. It will be successful if the customers of the Bank are happy with how the employees perform their work of service. This is why employees have to be first satisfied with their relationship with the Bank, because if they are not, this lack of satisfaction will be reflected in poor service quality to the customers. Poor customer service quality results in poor performance, because customers will not deposit their money in the Bank or buy the financial services that the Bank offers. The need for quality customer service is the main reason why the Bank put into effect their "Putting Customers First" strategic plan. Research has shown that in service companies like retail banks, the quality of the customer relationship can give the bank an advantage over its competitors by attracting more customers (Keltner 65-68). The Bank's customer relationship strategy requires that it upgrades its employment relationship to help bank employees to meet the different needs of its customers, not only for personal banking products and services but for the Bank's more profitable private, corporate, and investment banking products and services. Like other banks all over the world, most of its low value-added transactions like cash deposits and withdrawals, bank balance inquiries, questions about basic products and services are all done through Automatic Teller Machines, Telephone Banking, widely available Point of Sale (POS) terminals in retail outlets all over the Kingdom, and the Internet where it is cheaper to deliver the service. The cost to the Bank is lower because technology is used to serve customers by processing their transactions (Morisi 32). This will allow high value-added services like private, investment, and corporate banking to be transacted face-to-face in the Bank's branch network. The use of technology allows the Bank to reach more

Water Desalination using Vacuum Membrane Distillation Essay

Water Desalination using Vacuum Membrane Distillation - Essay Example Of course, it can also be used for water desalination [5]. Vapor migrates from the membrane surface to the permeate side. How this process occurs varies with the different configurations, depending on the feed solution which is treated [3, 11, 16]. All the configurations have advantages and disadvantages, depending on their applications. In Direct Contact Membrane Distillation, for instance, the membrane is in direct contact with the water only during liquid phases. According to classical heat transfer theory, a thermal boundary is formed when liquid is in direct contact with a solid surface when their temperatures differ. This thermal boundary stays next to the solid surface, where the liquid exhibits its temperature fluctuations. The process of heat and mass transfer illustrates the membrane distillation process, wherein a microporous membrane separates two fluids of differing temperatures (membrane thickness of). The feed temperature decreases from at its bulk to at the membrane’s surface. Accordingly, the permeate temperature increases from at its bulk to at the membrane’s surface. Two thermal boundary layers appear at the feed side (with the thickness of) and the permeate side (with the thickness of) of the membrane respectively, as shown in Fig. 3. where is the mass transfer flux through the membrane and is the latent heat of the volatile component. Here, is only a small part of the energy transferred through the membrane in the form of latent heat. The temperature difference between the two sides of the membrane also conducts heat through the membrane and the gas that fills the pores with flux, written as The equation illustrates the temperature difference between the two sides of the hydrophobic membrane. Accounting for the vapor pressure difference is illustrated by, which is the driving force for mass transfer through the membrane. Three mechanisms regulate the mass transfer through the membrane: The mass transfer mechanism

Women In Management (Interview, Biography and Case Study) Essay

Women In Management (Interview, Biography and Case Study) - Essay Example I had a previous experience in sales though. I belonged to the Information Technology CBU (Client Business Unit) and I did enjoy my job for sometime. This was until our manager began to press us for rising sales figures.† The organization where Jessica belongs is essentially a research oriented consultant firm. The function of such an organization is to engage a section of the work force in writing reports and hence the organization would publish them in regular intervals. Jessica has appeared in both in the print and visual media with her expansive knowledge in all subjects and not just pertaining to IT or health. She seems to have specialized in all of them. As she puts it in her words: â€Å" This is not the time to criticize the Jack of all trades, rather the time calls for a Master of all trades. Therefore all children needs to be encouraged to master themselves in all the fields as many areas as possible†. Perhaps that is what she wanted to incorporate in her personality. She reveals how, the decision of her career was influenced by the surprises offered by life and the challenges, which she had to overcome. When it comes to her family life, Jessica is equally frank and honest. She lives in a two-room apartment in California with her two daughters – Sarah is 12 years old and Nancy is 2 years younger than her. Jessica seems to have joined the organization just after Nancy’s birth. When asked about her husband, she humbly admits, â€Å"I am perhaps not intelligent enough to sustain a successful marriage.† She is but surely a successful mother. Divorced from her husband around 9 years back, she raises her two daughters single handedly. â€Å"There was a governess for the initial years, but I would like them to grow up independently. Besides, Sarah is growing up now and enjoys taking care of her younger sister. The kids are far more responsible and matured than their age†, says Jessica. So we